Creating Content - The Beginning of the Workflow

Prior to getting deep into creating content, it is a good idea to read up on the concept of Grouping Context-Similar Content as this will impact how you use Composer and plan content.

As a Content Author, you will have access to the Content Composer.

It is here that you will see a listing of all the Content Workflows you have access to. It is a requirement that at least one Content Workflow exists and that you have access to it in order to create content for publishing. If you do not see any Content Workflows, please contact your administrator or email product support at

In this example, this user has access to 10 different Content Workflows, each having different Social Channels and Approvals configurations.

Select a workflow by clicking on it.

You will be directed to the composer page that will look similar to this:

1. Social Channel Listing

On initial Load, this list will be populated with the Social Channel(s) that are configured for this Workflow. In this example, there are only two. You will only be able to create content for these Social Channels.

When you author content for multiple Social Channels together (e.g. for both the brand's Facebook and Twitter accounts), it is important to understand that both pieces of content will be sent along through the workflow together. If an approver rejects the content, both pieces of content will be rejected and sent back to the author for revisions.

2. Add Social Channel

There may be cases where you need to author multiple posts related to the same context (marketing plan, product announcement, etc) on the same Social Channel. An example of this is where you want to publish localized content targeted at different audiences (e.g. content in English and content in Chinese). This example will require the use of feed targeting or audience limiting (for Facebook only).

You will see an "Add Social Channel" button below the list of Social Channels - when you click on it, only the Social Channels linked to this Workflow will be listed. 

When you click on one of the Social Channels to add, it will show up at the bottom of the list. In the below example, the Facebook page "Acme Industries" is listed twice, in positions 1 and 3.

You can then create content for both independently.

3. Composer Section

All content will be authored in this area. Depending on the type of Social Network selected, the available options will be shown (i.e. not all Social Networks support the same functionality as one another).

4. Content Text

You can type in the primary text of the post here. A character counter will show how many characters are available depending on the Social Network.

5. Post Media

You can attach network-supported content to the post by using these tools. For more information, please visit the following article:

Content Types Supported in Publisher

6. Post Scheduling

There are two types of scheduling you can set for a post:

  • When Approved - Selecting this will direct the system to publish the post at the point of the final approver approving the content. If there are no approval levels in this roadmap, then when you submit (see below) the post, this post will be published immediately.
  • Later (specific date and time) - Selecting this will activate the date and time picker, allowing you to set a later date and time for this post to be published.

7. Audience Limiting & Targeting (Facebook Only)

Facebook supports two different kinds of content targeting each with their own purposes:

  • Audience Limiting - You can restrict access to a post only to those Facebook users who match your Country and/or language criteria. This is useful if you wish to publish content in a specific language or publish country-specific promotional materials.
  • News Feed Targeting - You can increase the chances of a targeted group of Facebook users seeing your content in their News Feed by using this feature. You can target users by Country, Language, Gender, Age, and City. Note: we cannot guarantee that using this feature will ensure all users that match the demographic will see your content. Facebook will still make the final decision depending on a host of criteria that is not public. By using Feed Targeting, users who do not fit the demographic may still see the content in their news feed. The content will still be visible on the Brand's timeline.

In this example, we are limiting the audience (restricting access) to only those users in Singapore, and targeting (increasing chances of these users to see it in their timeline) to those between the ages of 24 and 48.

8. Unpublish Post (Facebook Only)

If you use VSocial Community Manager to manage conversations, and promote Facebook posts as part of your media strategy, this feature is essential. 

In order for VSocial Community Manager to pick up comments on your promoted posts, the post will need to be authored in Publisher first, and then promoted. Posts authored directly using Facebook's Power Editor (or equivalent) will not be manageable in VSocial Community Manager.

This feature allows you to author multiple Posts that are meant to be promoted without filling up your Brand Page's Timeline.

See Using VSocial and Facebook Promoted Posts Together for more information.

9. Preview

You can view a preview of what this post should look like in the Social Network. VSocial will try to represent this as closely as possible to what it will look like once published, however there may be differences out of VSocial's control.

10. Save / Clear

Before you can submit content for approval (or publishing), you need to save the content in the system. This allows you to save it and come back to it later.

When editing content, you'll notice a pencil icon to the left of the Social Channel in the lest at the top-left. 

The Save button is located at the bottom of the composer screen.

Once saved, the pencil icon will change to a check mark. 

Only when all content is saved (all are check marks) then will the Submit button be activated. 

11. Duplicate Content

To save time when authoring content on multiple Social Networks, VSocial will allow you to duplicate saved content to other profiles. An example for this is if you're creating content for multiple Facebook pages that is either identical or very similar. You can duplicate the content authored for one profile to another, and then make the necessary tweaks.

12. Workflow Configuration

Publisher lists out the approvers at each level showing you who will be notified when content is submitted. 

13. Submit

Pressing the Submit button will do one of the following:

  1. Submit the content to the first level of approvers, or
  2. Publish/Schedule the content right away even if the Workflow has no approvers.
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