LinkedIn offers your business multiple marketing opportunities and allows you to find and connect with hundreds of potential clients. To support your business' marketing strategy, VSocial's Publisher enables you to create and manage content for your brand's presence on LinkedIn, the latest addition to the suite of social channels currently supported on the platform.
VSocial Users who have the necessary publish rights to a specific LinkedIn account in VSocial will be able to create and post content, both in real time, and also scheduled at a later date.
To get started, after logging in, click on the "Publisher" tab followed by the "Composer" sub-tab.
The following page will be displayed, with a list of workflow(s) at the bottom of the page. You are required to select a workflow containing the relevant social channels that you are intending to create content for.
Selecting a workflow will immediately lead you to the Composer page.
Composer layout for LinkedIn
The left column of the Composer page is where you manage the social channels you will be making content updates to. The following screenshot is the Composer layout one sees when the selected social media account is a LinkedIn account. The text area permits content of up to 8000 characters and there are 2 media options that you may add to the blog post i.e. add a photo and/or a link.
Scheduling a post
By default, the ''Publish when approved'' option will be checked. Note that when this option is selected, the post will be published as soon as final approval is obtained. (That means if the final approver approves of the post at 2am, it will go live at 2am, which may not be ideal.)
Should you wish to schedule the post for later, the "Later'' check box has to be selected and date and time options will appear.
Clicking on the calendar text area will open a date picker control where you can select the date that you wish to publish the post. Beside it are 2 drop down boxes where the publish time can be set.
You may wish to see a preview of how the post will turn out on the actual LinkedIn page by clicking on the "Preview'' button.
Submitting for approval
Once the post is ready to be submitted for approval or real time publishing (in the case when approval levels are set to auto-approve), you need to click on the "Save" button before the "Submit'' button right below it is clickable.