Viewing Social CRM Data on Authors of Conversation Messages

Overview

A core feature of VSocial is the unified data model of all Fans/Users who touch the Brand in Social. We call this User Insights or Social CRM.

Every piece of information collected about a Fan/User, or content authorized by the Fan/User to be transmitted to a VSocial-enabled Social Application will be stored in the VSocial Database.

When using VSocial Community Manager, the Agent may see an "INFO" button underneath the Fan's profile Picture.

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 Moving your mouse over this icon will show a simple small popup that will show key information about the user.

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Data Points Include:

  • Name of User
  • Email Collected either from Facebook (or other Social Network) or from another VSocial application
  • Number of Facebook Friends
  • Number of Facebook Page Likes
  • The Frequency of accessing, Number of Shares from, and Number of Referrals within VSocial Apps within the last 30 days.

Clicking on the "INFO" button will open a new window with the user's expanded profile visible.

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Note: You may need to purchase a separate license to get this feature. Please contact your VSocial account manager for details.

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